Tuesday, March 17, 2020

Berry Gordy Jr. essays

Berry Gordy Jr. essays Berry Gordy Jr. was born in Detroit, Michigan on November 28, 1929. He was the seventh born out of eight siblings. His parents migrated to Detroit from Georgia during 1922. They were part of a mass exodus of African Americans who left the South in the 20's and traveled to northern cities in search of better economic futures. During that time jobs were plentiful in the factories, mainly the big four automotive plants that like, Chrysler, Ford, Chevrolet, and General Motors. Berry and Bertha Gordy would instill in Berry Jr. and his brothers and sisters a strong work ethic and a belief that anything could be achieved through persistence. His family also had deep roots in business. Berry Sr. owned a plastering and carpentry service, a general store, and a printing business. Gordy's family believed in the philosophy of Booker T. Washington, which stressed economic independence for blacks. Gordy Sr. named his store after him. Berry Gordy Jr. was heavily influenced by the ambition of his father. Like his father, he was also very determined and he tried many new ventures. Berry was an average student who earned decent grades. Despite this he decided to drop out of Northeastern High School to peruse a featherweight boxing career. He once even fought on the same card as the great Joe Louis. He had a brief but successful series of fights but decided to give up boxing in 1951. That same year he would then decide to try out the Army. He served for two years during the Korean War; there he earned his high school equivalency diploma. After his short stint in the army, he decided to open a record store, which only sold jazz records. Berry always enjoyed listening to records in his basement and he had a great love of music. Berry always hung around Detroit's popular nightspots to hear the bebop jazz sounds. He was able to see the performances of famous artists like pianist Thelonious Monk and saxophonist Charlie "Bird" Parker. Unfortunately, Be...

Sunday, March 1, 2020

Bentley University Acceptance Rate and SAT Score Facts

Bentley University Acceptance Rate and SAT Score Facts Bentley requires test scores as part of its admissions process. Students can submit either SAT or ACT scores, and neither is preferred over the other. Bentley is a selective school, and only admits 42 percent of applicants each year. To apply, students must fill out a Common Application, complete with the writing/personal statement section. In addition, students must submit test scores, an application fee, and high school transcripts. Bentleys admissions are holistic, meaning that they look at more than just grades and test scores. Students who participate in extracurricular activities and have work or volunteer experience are encouraged to list their activities and experience on their applications, to help set them apart. Will You Get In? Calculate Your Chances of Getting In  with Cappexs free tool. Admissions Data (2016) Bentley University Acceptance Rate: 46%GPA, SAT and ACT graph for Bentley Test Scores:  25th / 75th Percentile SAT Critical Reading: 510 / 620SAT Math: 550  / 670SAT Writing: - / -What these SAT numbers meanACT Composite: 25  / 30What these ACT numbers mean Bentley University Description Located on a 163-acre campus in Waltham, Massachusetts, Bentley University is not a typical New England college. The great majority of Bentley students major in some area of business, but the school is nevertheless a comprehensive university where the liberal arts and sciences play a central role in the curriculum. Ethics, social responsibility, and global culture are all important components of a Bentley business education. Bentley has a 12 to 1  student/faculty ratio  and an average class size of 24. The university frequently ranks among the top 50 business schools in the country. On the athletic front, the Bentley University Falcons compete in the NCAA Division II, within the Northeast-10 Conference. Popular sports include track and field, football, basketball, and soccer. Bentley University Mission Statement To educate creative, ethical, and socially responsible organizational leaders by creating and disseminating impactful knowledge within and across business and the arts and sciences. Enrollment (2016) Total Enrollment: 5,506  (4,222 undergraduates)Gender Breakdown: 59% Male / 41% Female98% Full-time Costs (2016 - 17) Tuition and Fees: $45,760Books: $1,260  (why so much?)Room and Board: $15,130Other Expenses: $1,200Total Cost: $61,005 Bentley University Financial Aid (2015  - 16) Percentage of New Students Receiving Aid: 76%Percentage of New Students Receiving Types of AidGrants: 68%Loans: 49%Average Amount of AidGrants: $25,343Loans: $8,540 Academic Programs: Most Popular Majors:  Accounting, Business Administration, Finance, Marketing, Computer Science, Mathematics, Global Studies, Business/Corporate CommunicationsWhat major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates: First Year Student Retention (full-time students): 94%Transfer-out Rate: 3%4-Year Graduation Rate: 83%6-Year Graduation Rate: 89% Intercollegiate Athletic Programs: Mens Sports:  Football, Lacrosse, Soccer, Swimming, and Diving Track, and Field, Basketball, Ice Hockey, BaseballWomens Sports:  Field Hockey, Basketball, Track and Field, Softball, Tennis, Volleyball, Cross Country Bentley and the Common Application Bentley University uses the  Common Application. These articles can help guide you: Common Application essay tips and samplesShort answer tips and samplesSupplemental essay tips and samples Data Source: National Center for Educational Statistics

Thursday, February 13, 2020

Marketing for nonprofit organisation Essay Example | Topics and Well Written Essays - 2500 words

Marketing for nonprofit organisation - Essay Example Marketing scholars have similarly contended that the aforementioned only functions as an obstacle to public sector organisation's capacity for the design and, more importantly, implementation and adherence to marketing strategies and plans. Even though management and marketing scholars have tended towards the critical perception of public and non-profit organisations, others insist that these perceptions are, to a large extent, both outdated and misinformed. Certainly, many public and non-profit organisations tend towards the aforementioned characteristics but, many others do not. The failure of some marketing and management scholars to recognise this is an outcome of their own misconceptions regarding public and non-profit organisational models and structures and does not, necessarily, reflect the reality. Indeed, marketing scholars have proposed that the capacity of public and non-profit organisations to succeed, to respond to external environmental conditions and to achieve their strategic objectives is, to a large degree, predicated on the presence, versus absence, of a well-formulated marketing strategy. This is also the position that this research adopts and which it shall seek to establish through focus on Oxfam, a non-profit UK charitable organisation. By formulating a strategic marketing plan for Oxfam, the research shall establish that indeed, the key to organisational success is often, at least partially, dependant on a well-designed marketing plan. Company Overview: Oxfam The Oxford Committee for Famine relief, popularly known as Oxfam, was established in 1942, in the wake of the Nazi occupation of Greece, France and other European nations. From the outset, the organisation's objectives were specifically humanitarian and, more precisely, focused on the relief of hunger and famine aid. While it is a UK charitable organisation, its activities are global, seeking the address of famine and poverty wherever it may be found, irrespective of region, country or geographic and cultural boundaries (History of Oxfam,' 2007). In order to attain its objectives, Oxfam primarily relies on individual and private sector charitable donations. The proposition being forwarded in this research is, within the context of a global environment which is replete with charitable organisations, many of whom operate on a global level, accessing donations and accumulating the requisite resources for the fulfilment of strategic objectives is, more often than not, difficult. Quite simply stated, there is extreme competition, with the key to success being a marketing plan as which centralises the organisation in the minds/consciousness of potential donors. Research Methodology The study relies on two data collection methods. The first is secondary sources, or relevant literature, both academic as found in journal

Saturday, February 1, 2020

Assess in what way you think Emmanuel Kant may claim to have overcome Essay

Assess in what way you think Emmanuel Kant may claim to have overcome David Humes skepticism - Essay Example Besides the circle of practical epistemological interests are closely adjoined with questions of gnosiology, or the theory of knowledge. In history of epistemology there are two main schools concerning what makes the main means of knowledge. Rationalism allocates this role to reason. The empiricism allocates this role to experience, feelings strengthened by tools. For rationalists a paradigm of knowledge is the mathematics and logic where the necessary truth is made by intuition or conclusion. For empiricists a paradigm of knowledge is natural science But for both directions of epistemology the central question is the question, whether we can trust that way of knowledge which they prefer. The skeptical arguments show, that we cannot accept everything simply, without checking. So, the answer to the skeptical call represents one of the ways of epistemological understanding. In the epistemological sense Hume was an empiricist for whom only two kinds of knowledge (science) existed. The first kind is based on the experience (finally on sensual perception), the second - on the rules of interrelation of concepts established on the agreement (according to empiricism interpretations, such knowledge is inherent for mathematics and logic). We cannot have any knowledge besides these two kinds. We not know the things which are not given to us in experience.This empiricistic epistemology leads to the results, important not only for theology and ethics, but also for the understanding of experimental sciences. From this point of view, in natural sciences there is no certain undoubtful kernel. Further we shall see that Kant paid much attention to this item and tried to deny it.

Friday, January 24, 2020

Suzuki Samurai :: Car Automobile Marketing Market

Suzuki Samurai In 1985, automobile company Suzuki was entering the American automobile market with the Suzuki Samurai, a lightweight off-road four-wheel drive vehicle. A dilemma that the American Suzuki Motor Corporation (ASMC) was faced with was exactly how to position the Samurai in the American market. There were several options for them to do this, each of which had unique advantages and disadvantages, however only one that would effectively maximize the sales potential for the Samurai. The first option was to position the Samurai as a sport utility vehicle (SUV). The Samurai already had the look of a "mini-jeep", and already had four-wheel drive capabilities. Standing out from all other SUVs, the Samurai was smaller, lighter, and less expensive; suggested retail was about half the price of the average SUV. Leanord Pearstein, CEO of a competing advertising agency, preferred to portray the Samurai as a "tough little cheap Jeep." Those who had already purchased the automobile had also considered buying a Jeep or other sport utility vehicles. In 1985, the sport utility vehicle market was very small. Less than 3% of automobile sales in the United States in 1985 came from SUV sales. Douglas Mazza, who headed the Samurai operation in the US, had a goal to sell 30,000 units within two years, which would exceed all SUV sales in 1984. The second option was to position the Samurai as a compact pickup truck. The market share was two and a half times the compact SUV market. This would make it easier for Suzuki to enter is they positioned the vehicle in this way. In the pickup truck market itself, Japanese trucks sold very well; they accounted for 54% of total compact pickup truck sales. If they wanted to introduce the Samurai as a truck it would be more versatile and less expensive than a subcompact car. Since custom regulations for compact pickup trucks state that there must be a 25% tariff on all trucks imported in to the US, this is ten times the amount the tariff would be for a car. Pearlstein believed that even with the high tariff it would be worth paying in the long run, however this is still a significant cost. Another positioning strategy was to sell the Samurai as a subcompact car. This market was considerably larger than the previously stated markets. Pearlstein suggested that they should market this as an alternative to the "dull" automobile, a compact car with a "cuter" look.

Thursday, January 16, 2020

Organization and Environmental Analysis Essay

Huawei Technologies technical diversification of its portfolio and value addition to its existing products is highlighted by Huawei being ranked amongst the top 5 in the world in terms of essential UMTS patents. By June 2008, Huawei had filed 30,569 patent applications. (Huawei Corporate Information-Huawei Media release). The big inclination towards R&D and strong cost differentiation has enabled Huawei Technologies to achieve what the other dominant players in the telecom industry have been struggling to achieve- customization! .This strong customer focus is also the face of Huawei Technologies projected through its brand logo. The Huawei Technologies brand logo reflects its core principles of â€Å"customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei Technologies sincere commitment to helping its customers realizing their potential to launch a variety of competitive services through continuous innovation and an enterprising spirit. † (Huawei Corporate Information-Huawei Media release). The Huawei Technologies logo was recently changed and modified to reflect harmony as also one of its key elements, so as to convey its social responsibility. Huawei Corporate Information-Huawei Media release). This has brought in the much needed image change required by Huawei Technologies primarily being seen as a Chinese vendor. Figure1: Huawei Contract Sales (Source Huawei Corporate Information-Huawei Media release) Opex & Capex leverage which Huawei Technologies has been able to offer its customers has enabled it to demonstrate cost leadership which is evident as 72% of its cont ract sales were from overseas market in 2007. Let alone in 2007, it had 45% increases in its contract sales revenue. See figure 1. Huawei Corporate Information-Huawei Media release). The strong hold which Huawei Technologies is being able to maintain also comes from the socio-political environment it works in as the labour cost in China is one sixth of that of United States or Europe. Thus it has become a key external environmental factor . Internally Huawei Technologies has capitalized on human resource and R&D. But has the cost differentiation been enough, will it still promise growth and more market share? These are the biggest questions which need to be addressed for a guaranteed continuous growth. This question has made Huawei Technologies rethink its marketing strategy towards value proposition, and to value chain analysis (Porter 1985) for a bigger market share. Before that however lies another hurdle of poor quality perception a question mark on the quality of Chinese branding. Issue 2- The dragon brand wagon. With the FMCG market taking blows after blows because of adulterated Chinese raw materials, the general consumer perception on Chinese quality is struggling to establish a stand. Though it specifically affects as said the FMCG market or the business dealing in B2C but the general perception affects all including B2B. And this has been one of the prime challenges. From 1998 to 2001 Huawei was looked at with distrust & doubt . With the Cisco lawsuit the market penetration in the developed economies had become more difficult and required 1000 times more effort as compared to its American or European counterparts. (The Economist, Nov 2007). I believe that the focus needs to be shifted towards creating a strong brand if Huawei Technologies needs to keep its foothold in the global telecom market. Thus strengthening of the Huawei brand has become even more important. Remodeling to establish Huawei as a brand has been now the new focus to develop a better perceived quality & create brand equity. The need of brand recognition has also become very vital to be seen as a valued collaborator for its customers. Brand development has never been big in China; with large volume market brand recognition never existed in the Chinese market. Hence it becomes more essential as well as difficult for Huawei to develop its brand image to compete in the global economy. The strong need for branding and change for the marketing orientation to move towards the service sector becomes more vital when we look into the 5C’s of Huawei Technologies. Issue 4- The 5C’s. Exploring the 5 C’s of Huawei Technologies highlights the core competencies of Huawei and helps us in understanding why a new orientation approach is required . As discussed earlier Huawei Technologies dominates in cost differentiation and is armed with a strong R&D to achieve customization in a high barrier industry and it has been a key strength of Huawei Technologies. But a quick SWOT analysis brings out the lack of perceived quality in the market as one of the greatest threats Huawei Technologies faces. Its major competitor Ericsson currently leading the market share comes with a very strong branding and high perceived quality. The dilemma is not just the market perception but also the perception of the employees themselves despite the fact that human capital is a key resource & strength of Huawei Technologies which also drives to low labor costs.

Wednesday, January 8, 2020

Differences Between Mirror Gazing, Gender, And Self...

Abstract Gender differences in mirror gazing were studied at Montclair State University. The purpose of the study was to determine whether females were more likely to look in the mirror than males. Females and males were observed at two locations on campus where reflective surfaces were available. Students recorded whether or not a female or male looked at his/her reflection at the reflective surface. The results of the study revealed that there were more females than males who had looked at their reflection. Females are more likely to have self-esteem issues and it is possible that these findings are because of this distinction. Excessive mirror gazing may also be a result of issues with body image, such as body dysmorphic disorder.†¦show more content†¦An individual with high body dissatisfaction might obsessively look into the mirror to focus on his/her imperfections that need to be improved or changed. Self-esteem also plays a role in body perception. The way we view our selves affects the way we feel about ourselves. Individuals with high self-esteem often have a positive body perception (Wasylkiw, MacKinnon, MacLellan, 2012). In our society, thin bodies are ideal for women and muscular bodies are considered ideal for men. These ideal body images may be difficult to obtain and therefore men and women may begin to feel negatively about themselves. A study was conducted in 2011 that examined body size perception in students at Pennsylvania State University. Students who did not perceive themselves as having their ideal body image, reported having lower self-esteem and feelings of shame. Females reported that they needed to be thinner while males reported needing to be bigger and stronger. Female students were also reported to have higher discrepancies between their ideal body and their actual body and therefore had lower self-esteem. Negative body perception not only caused lower self-esteem, but also ratings of attractiveness (Gillen Lefkowitz, 20 11). Issues with self-esteem may cause higher rates of mirror gazing because of a greater focus on flaws in body perception. There also other psychological reasons that can lead an individual to