Marketing for nonprofit organisation Essay Example | Topics and Well Written Essays - 2500 words

Marketing for nonprofit organisation - Essay Example Marketing scholars have similarly contended that the aforementioned only functions as an obstacle to public sector organisation's capacity for the design and, more importantly, implementation and adherence to marketing strategies and plans. Even though management and marketing scholars have tended towards the critical perception of public and non-profit organisations, others insist that these perceptions are, to a large extent, both outdated and misinformed. Certainly, many public and non-profit organisations tend towards the aforementioned characteristics but, many others do not. The failure of some marketing and management scholars to recognise this is an outcome of their own misconceptions regarding public and non-profit organisational models and structures and does not, necessarily, reflect the reality. Indeed, marketing scholars have proposed that the capacity of public and non-profit organisations to succeed, to respond to external environmental conditions and to achieve their strategic objectives is, to a large degree, predicated on the presence, versus absence, of a well-formulated marketing strategy. This is also the position that this research adopts and which it shall seek to establish through focus on Oxfam, a non-profit UK charitable organisation. By formulating a strategic marketing plan for Oxfam, the research shall establish that indeed, the key to organisational success is often, at least partially, dependant on a well-designed marketing plan. Company Overview: Oxfam The Oxford Committee for Famine relief, popularly known as Oxfam, was established in 1942, in the wake of the Nazi occupation of Greece, France and other European nations. From the outset, the organisation's objectives were specifically humanitarian and, more precisely, focused on the relief of hunger and famine aid. While it is a UK charitable organisation, its activities are global, seeking the address of famine and poverty wherever it may be found, irrespective of region, country or geographic and cultural boundaries (History of Oxfam,' 2007). In order to attain its objectives, Oxfam primarily relies on individual and private sector charitable donations. The proposition being forwarded in this research is, within the context of a global environment which is replete with charitable organisations, many of whom operate on a global level, accessing donations and accumulating the requisite resources for the fulfilment of strategic objectives is, more often than not, difficult. Quite simply stated, there is extreme competition, with the key to success being a marketing plan as which centralises the organisation in the minds/consciousness of potential donors. Research Methodology The study relies on two data collection methods. The first is secondary sources, or relevant literature, both academic as found in journal

Assess in what way you think Emmanuel Kant may claim to have overcome Essay

Assess in what way you think Emmanuel Kant may claim to have overcome David Humes skepticism - Essay Example Besides the circle of practical epistemological interests are closely adjoined with questions of gnosiology, or the theory of knowledge. In history of epistemology there are two main schools concerning what makes the main means of knowledge. Rationalism allocates this role to reason. The empiricism allocates this role to experience, feelings strengthened by tools. For rationalists a paradigm of knowledge is the mathematics and logic where the necessary truth is made by intuition or conclusion. For empiricists a paradigm of knowledge is natural science But for both directions of epistemology the central question is the question, whether we can trust that way of knowledge which they prefer. The skeptical arguments show, that we cannot accept everything simply, without checking. So, the answer to the skeptical call represents one of the ways of epistemological understanding. In the epistemological sense Hume was an empiricist for whom only two kinds of knowledge (science) existed. The first kind is based on the experience (finally on sensual perception), the second - on the rules of interrelation of concepts established on the agreement (according to empiricism interpretations, such knowledge is inherent for mathematics and logic). We cannot have any knowledge besides these two kinds. We not know the things which are not given to us in experience.This empiricistic epistemology leads to the results, important not only for theology and ethics, but also for the understanding of experimental sciences. From this point of view, in natural sciences there is no certain undoubtful kernel. Further we shall see that Kant paid much attention to this item and tried to deny it.